Metaverse For Dummies by Ian Khan

Author:Ian Khan [Khan, Ian]
Language: eng
Format: epub
ISBN: 9781119933892
Publisher: Wiley
Published: 2023-01-20T00:00:00+00:00

Selling physical products

The ability to sell something in the metaverse means that the value exchange transaction will take place in the metaverse. You may offer a product or service that your buyer may find attractive and would pay for in the metaverse but use offline.

Say, for example, you’re selling toasters. Selling a physical toaster in the metaverse would mean promoting your toaster brand in the metaverse. Here are some suggestions on how you could make the availability of your toaster known to your target customers

Create a metaverse-based location or virtual land and build an experience on it that that utilizes VR and shows visitors the benefits or unique aspects of your toaster.

Bring influencers in to talk about your toaster and create a 3D experience.

Create a game in VR in the metaverse platform where users can engage with your toaster.

Create various user touchpoints where brand interactions can take place.

Send users to an online e-commerce page on your product website where they can buy the product.

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